Tuesday, 7 May 2013

Ffresh Film Festival





Wednesday 20th February 2013

During the festival I was volunteering in Ffresh stall and providing information for visitors.
There were a lot of students who came from various city. I was helping out with Ffresh passes for different sessions. It was nice to chat and meet with lots of people.


Registration Desk Shifts

Wednesday, Feb 20th
                                               
11.00 - 13.00                           Ayse & David                                      

13.00 – 15.00                          William & Mike                     

15.00 – 17.00                          James & Berwyn        

17.00 – 19.00                           Ayse            


Thursday, Feb 21st

8.30 – 10.00                            Grant & David

10.00 - 12.00                            Grant & Mike                                    

12.00 – 14.00                          Charlotte & Yusuf                  

14.00 – 16.00                          Grant & Bryony

16.00 – 18.00                           Grant


Friday, Feb 22nd

9.30 – 11.00                            Grant & Kieran           

11.00 – 13.00                          Grant & William

13.00 – 15.00                          Laura & Steph

15.00 – 17.30                          Grant & Mike

17.30 – 20.00                          Ayse & David



I attend to International Fiction 1 session. This was one of my favourite sessions among the festival. There were few memorable films like:

 F5; two dancers hoping to escape from where they live and make the big time. It explores themes of artistic integrity the distinction of high brow, low brow art and the relationship between artists,critics and audience.

Nothing Can Touch Me, was a film set in Danish town a boy is shooting all his friends in the school because of getting bullied. This film really touched me and i related it to the similar horrible attack in America.

 I managed to attend the last session of today which was Vinyl & Sara Sugarman Q&A. Unfortunately she was unable to attend due to family health issues. Although she wasn't there it was great to watch her film.



A 1980's Rock Band caused a media frenzy in 2004, when his ageing Rock group made an unknown comeback under the guise of an "up and coming young punk band" In true to form style of an image obsessed industry the youngsters were signed and entered the U.K. Charts with their first single release.Unfortunately as the media frenzy around the new group broke so did the need to explain the truth.


Also it was nice to see some of the cast in the theatre. Personally I found the film interesting as it was based on a true story. It was funny as well as interesting. I felt happy to see Rhyl as a location in the film.

 



Thursday 21st of February

FFresh works: Dream
Luckily I wasn't volunteering on Thursday so I tried to attend sessions as much as I can.
Ffresh works: Dream series of shorts; we watched mysterious thriller Orpheus, , Memories Vives, You got beautiful. I loved the way You got beautiful was made such as photos, animation. I thought it was good to bring issues between women and their body. No matter who we are we have always got something nice inside of us.


International Fiction 2 & Elmar Imanov Q&A

I loved watching every second of his documentarty Die Schaukel des Sargmachers (The swing of coffin makers).
The documentary was shot in Azerbaijan.  I was suprised that i was actually able to understand the language used in the film as I am Turkish and it is similiar with Azerbaijanian. This documentary left a smile on my face. Knowing the events like this happening in Turkey in little villages as the people living there have no education or no self improvement. 

The Mill Masterclass

From the company The Mill we had a quest speak and visual effects artist Sid who done the latest Kia advertisement. He explained the way he worked how hard he worked and gave some tips and tricks. Also he talked about breaking in the industry, how vital the applying practical work with professionalism. He mentioned about voluntary works and work experiences as well. I really enjoyed this session and had notes taken for myself to apply in my life.



Friday 22nd of February

I was at the stall most of the day on friday as it was a busy day and getting organized for the Ffresh Awards Show in the evening.

Watching the Awards show made me ask to myself Why am i here and not getting involved in Ffresh why am i waiting for the be creative make something and enter in the Ffresh and now that what my plans for summer. Work hard, play hard.



Also recieved a nice e mail at the end of this journey :)


James Nee (James@thefestivalscompany.co.uk)
07/03/2013


To: kieran.galaska@gmail.com, aysekaya@hotmail.co.uk, fishatwin@hotmail.com, bryony21@btinternet.com, grandowill@hotmail.co.uk, conroy_mj@hotmail.co.uk, charlottelizabeth@hotmail.co.uk, lauravanstone1@hotmail.co.uk, s.chambers2@hotmail.co.uk, laurenormefilms@gmail.com, amberdust.studio@gmail.com, catgwydir@msn.com, maddiematthews94@aol.co.uk

Picture of James Nee

Hi everyone,

I just wanted to send you a brief note to say thank you for all your help with this year’s ffresh, which was massively appreciated.

Your support played an invaluable role in the success of the festival so we’re really grateful for you taking the time off to help us out.

Let us know if there’s anything we do to help you in the future (references, life advice, bail money, etc).

Thanks once again,

James

Creative Futures Week

Monday 4.3.2013

Sarah Mair Gates- Creative and cultural skills Wales manager

What they do ?
Research
Development of national occupational standart
Apprenticeships
Careers info and events
National Skills Academy
Indivudual relevant training


The Sector in Wales

Total employment 27.900 people
1745 business
28.6 % part time
45 % freelance
92 % of bussiness have less than 10 staff
Largest sector design, performing arts and music

Technical theatre: custome, wardrobe
Technical theatre: Sound, light and stage
Cultural venue option

www.creativechoices.co.uk

Short films
Case Studies
Job oppurtunities

Under the sea- Kursk


Creative Skillset Cymru

What's current in the creative industries?
-The sector skills council for the creative ind.
-Funding from government and ind.
-Work with ind., sector bodies and goverment depantants to ensure that training and education is responsive to sector needs.

The avarage income within Creative Media Ind. work force in Wales is 28.700 compared to UK.

13 % of employers in Creative Media Ind. in Wales have current vacancies.


Key Sector Skills Issues

Sector needs to perform at a global leve leadership and management skills.
Bussiness acument and entrepreneurship skills.
Adopting transfarable skills and multi skilling within the work force
Developing and exploiting multi perform skills
Freelance support for freelancers
Improving the employability skills of new entrants
Education needs to keep pace with sector developments
Improve careers info

Skillset Solutions

Welsh Bacc
Skillset Apprenticeships
Skillset informed provision
Offers careers advice

www.skillset.org/careers/

Growing the creative industries
Recent DCMS publication; Case programme
Understanding the drivers, impacts and value of engagement in culture and sport

Plato explained in under a minute
Classical Greek Philosopher

Co-operative Creativity
                ?
Pre-distibution

-Employer collective networks or groups to improve locally in response to conditions inspiring demanding arrange

-Employ creative ( artistic methods as tools for social enterprise stimulation)

-Generate dynamic economic relationships

-Design app. for engaging ind.


www.gunstogoods.org

Guns to goods

Actions

-Recyling gun metal from arms in held in police custody

-Network building- a lead local charity

www.showmetal.co.uk


Action

-A developing social enterprise relating to gun crime reduction
-Design for manufacture project: creative solutions and ideas for developing perlacible low volume
-Narrative brand construction

www.colouredge.org

Brenda Rattcliffe

Colouredge
Action
Landscape colour survey and design of responsible colour key
Narrative construction relating colour pallate to place indetitiy.
Photographying of product

www.secretgardenfestival.net


Wednesday 6.3.2013

Working as a freelance photographer- Alison Mclean

www.thephotofoundry.com

-She sut up after graduated
-Worked for commercial in her first year

One year on

-Master in Photography, Cumbria
-Workshops with Simon Roberts, Roge Ballen, Roy Chan
-Lightbox 2
-Press officer, Mold camera club
-Mart in Parr Lecture
-Redeye North Wales networking event
-Glasfryn Artists group GAP
-Slide Jam, Open Eye Gallery
-Lamp post collective
-Look 12 international photo festival
-Bodelwyddan Castle Exhibition in oartnership with the national portrait gallery
-Still alive

It is no longer enough for a photography to be of something. In needs to be about something.
                                                                                                          John Darwell

365 photo series

From series legacy: Chernobil

Masters in Photography

-Carisle Photography Festival
-John Dervel Katrin Joost / Mike
-MA in Fine art photography, LCC
-Cross media
-Photo journalism of Bolton
-Go Wales graduate training scheme

Projects and exhibited work
Gwerrilia girl project: Voyour

Look 13 International Photo Festival

www.lookphotofestival.com

-Who do you think you are?
-Launch nught 17th May
-Liverpool light night
-LPC show opens 18th May at Brink
-Runs until 15th June
-National partners eg. Bluecool, Tate

Blogs

Domain name eg. namesco and one.com
Free websites eg. carbonmade, cargo collective, www.thephotofoundry.co.uk
Spelling and grammer eg. grotif.com
Get someone to go on your site
Improve practise with video, blog, keywords
Interaction eg. freebies and competitions
Keep it up to date


From student to artist - Michael Robinson

He started with asking questions to ourselves

Where am I now?

Cave with mixed thoughts.

Where do I want to be?

Los Angeles Film Academy


1. Understand what art is

2. Define creativity and good art.
                                               Paul Ander
    Whatever you think, think the opposite.

3. The fear of beginning

If you don't ask yourself, you are not going to achieve anything.

Be generous( to ourselves) particapate

Share ideas

Your audiance might be small. So what ?

Don't rely on art as your as source of income
It creates compromises
                                                  Norman Long

Slow something down

But if everythibg seems under control you are not going fast enough

If you don't value yourself, no one else will.



Make your own damn movie - Jason Devitt

Witchward Productions LTD.

Grab a camera

Pre- production

1) Idea (winning concept)
-Make a film your audiance
Realise what is popular
General audiancemenality (8years) keep it simple, keep it stupid

2)Script
-Write it ( don't read it or correct it until you are finished)
Expect at least 3 drafts
Show no one till you have at least finished the first draft

1)Money money
-Realistic estimate plus sun
-Know your filming plan inside out
-Who to go to ( give me your money )
a)Crowd funding ( Amazon kick start)
b)Local business and Rich family
c)Film funders BFI etc.

2)Pitch your idea well
Use two known successfull films!
Elevator method

You have only got 1 floor to plan your idea.

Who you really need?

The people: Crew
-Director, Producer ( you) *dictator
-Cameraman ( you if you are able)
-Lightning Sound ( great if they know what they are doing!)
-Runner, helper, assistants (grab and make anyone you know do it)
-Make- up , hair ( only if you need them)
-Catering

Time is money
The longer it takes you need to pay more money

Sound is the most important thing in any movie

Storyboard artist is a god! ( you if you can) You have to have storyboards

It will cut your film in the half.

Essential
-Locations
-Back up locations
-Back up plans for actors

Actors

1. How to choose them
-Willingless
-Punctuality
-Talented

Filming

1. Plan ahead
- Shooting schedule ( link the scenes that can be done together)
- Make sure everyone is early
- Set everything up before the night

2. Legal
- Contracts are understood and signed
- Image release forms ( Always have 100's with you)
- Image release for buildings etc.
- Permission to shoot ( only if you can't get away with it)
- Insurance

You can get image release forms from internet for free. Always carry them with you!
It is free to film in the public in anywhere for free. ( By law!! ) If you ask to council they will ask you money.

Filming

- Spend time on lightning
- Sound
- Storyboards

Acting for screen

-Audience 2ft away
-Over act technique
-Filming
Use types for 1 shot
Minimum 4 shots E.S., C.U., M.S., L.S.
Use depth to be creative
180 degree rule. Thirds rule

You have got your film. Now what ?

Festivals
1. Screeners (watermark them all)
2. Send the festivals what they need only enter the relevant ones.
Festival provide needed (usually free)
Exposure and possible distributors
Distributors ( Choose the right one)
1. Always get advice on contracts
2. Internet versus DVD/ Bluray
Set up website

When you get a contract make sure you take it to solicitor!



Documentary Production for TV & Home Video - Anthony Masi

Anthony Masi, producer for documentary for films, tv
Cultural icons in horror genre
Horror junkie
2002 convention for all Halloween movies. 25 th anniversary of Halloween movies.
He started a fan website in 1998 for Halloween. By the time he planned the convention he had thousands of fans. He had credibility. And sold tickets for convention, that is how he got the funding for documentary. He invited the producers of the film for convention and then they asked him to work with them


Writers, actors, directors got together , he filmed it

How Halloween shaped the horror genre?

In 2006, he decided to set up his own business, when the documentary was released.

His next project was Friday the 13th

He was funded half a million dollars to make a documentary

8 Jason from Friday the 13th asked for $1500 each for interviews for the documentary.

He had to buy clips from Paramount and Newline , and paid $10.000 for 1 clip.

Approval when you pay the money if there is actor or music you have to pay more and get form.

Best way to get money is plan.

Tips on making documentaries

During the Creative Futures Week i benefit from various sessions such as making documentary and make your own movie. Although i realized there are more sessions for art student more than for photography and film field. Also we had some of the same lecturers and same lectures as last year. I hope to see more sessions in my field and attend them all.






Monday, 7 January 2013

Introduction



 Welcome back to second year,

 So this year first semester we have got 3 module packs which are ARD501 Contextualing Design, ARD502 The message and ARD503 Design for society.

ARD501 Contextualing Design

ARD502 The Message Module

Assignment Title: Persuasion

There are three live action and one photography assignments.

1) Percussive Rhythm

2) Time Lapse / Compression

3) Green Screen

4) Photography

Movement

Technique A: the locked off canera

                  B : the panning camera


ARD503 Design for Society



ARD502 The Message



Percussive Rhythm

Ideas

Chip shop sounds,perfume, paper, yawning, sneezing, shower, clock, gardening, brushing, hoovering

Some of the videos i found on the internet

http://www.youtube.com/watch?v=00C1k3KnDoI (post office)

http://www.youtube.com/watch?v=M55tN7lWrbM&feature=player_embedded (various tools such as drills, hammers )



Time Lapse/ Compression

Ideas

http://www.youtube.com/watch?v=Lks1XuFC4x0
Dustin Farrel Time-Lapse Video of Arizona and Utah Skies Video

An article from dailymail

Astonishing photographs in time-lapse video which capture the American landscapes as you've never seen them before

By Laurie Whitwell


These are the jaw-dropping shots of the American wild captured as part of a high-definition video which masters the art of time-lapse techniques.
They come from Landscapes: Volume Two, by cinematographer Dustin Farrell, who filmed the iconic landscapes of Utah and his home state Arizona.
The second in a planned trilogy of videos picturing the awe-inspiring power of the rural U.S., Mr Farrell said he used a Canon 5D2 DSLR and Adobe software to create the images.
The three minute 30 second clip displays mountainous outlooks, lakeside views, dirt-track vistas and star-dotted skylines in all their colourful glory.
On his Vimeo site, he says: 'This video has some iconic landmarks that we have seen before. I felt that showing them again with motion controlled HDR and/or night timelapse would be a new way to see old landmarks.'
His Twitter followers described the photographs as 'breathtaking', 'spectacular' and 'stunning'. One wrote: 'Name your superlative. Just brilliant.'

Glaring sun: This sombre field glitters as the sun dances in the film

Breathtaking: Dustin Farrell's photographs make the viewer feel as if they are actually there

Mirror image: This lakeside shot shows the luscious green grass and the almost mystical water

Star-gazing: Mr Farrell's photographs are just a powerful at night

Twinkle: Mr Farrell captures the moment the sun peeks through this crack in the rocky, terracotta landscape


Read more: http://www.dailymail.co.uk/news/article-2044977/Dustin-farrell-Astonishing-photographs-capture-American-wild-youve-seen-before.html#ixzz2AOsSijdG

Referance

http://www.dailymail.co.uk/news/article-2044977/Dustin-farrell-Astonishing-photographs-capture-American-wild-youve-seen-before.html
Underwater timelapse
Surfing, clouds in the morning, getting ready, some journey scenes, walking to beach etc.

A day of cat


Greenscreen

Eternal sunshine and the spotless mind (on the ice scene)

Avatar

James Bond Films


Photography

The locked off camera

The panning camera

Illusturating a feature

1)Earth colours

The fashion shoots in Turkey can be used

2)Jewellery rules

Extraordinary Necklaces

3)Make up matters

Avatar, Cat, Leopard, Tiger

4)Dress to thrill

Make your own dress


ARD501 Contextualing Design


LectureManifestos by Adam Coolee                                                         04.10.2012



Manifesto is a written public declarations of the intensions, motives or views of the issuer, be it an individual, group, political party or government.

Avant garde (french word meaning advance guard or vanguard) is a french term used in English as a noun or adjective to refer people or works that are experimental or innovative, particularly with respect to art, culture and politics.

Variety of characters

Critical manifestos

William Morris very very good on the art and crafts movement of today.His art and crafts movements very long time ago.
How to divide adopt manifestos for today.He said that; He says without hesitation that the purpose of applying art to articles of utility is: First to add beauty to the results of work man is the first thing which would otherwise be ugly secondly, all things you make is primarily ugly and through our process of interaction we can make them beautiful which means we have a much better world. And secondly to add pleasure to the work itself , which would otherwise be painful and disgustful. So he is saying actual work is boring.

William Morris – The Arts and Crafts To-day
http://www.friendsofthewmg.org.uk/wp-content/uploads/2009/07/image0012.jpg


Your work should be joyful the way that we create animations, illustrations, typographic works, ceramics etc. It is important to tell manifesto is the visual things that happen that we have on daily basis. So we saying that; first, add beauty secondly add pleasure to work.

Futurist Manifestos

They published their manifestos,their manifesto was real, they have got it on newspaper and they delivered outside of their art and design world. William Morris' design work may have been in factories,industries in things were happening at that time ( industrial revolution) . Then we see the effects of the poetic language suddenly begun the affect their layouts, we had futurist art works that we are almost split up by bombs , there were lots of different ideas.

Bauhaus


http://www.google.co.uk/imgres?q=bauhaus+manifesto&num=10&um=1&hl=en&client=safari&rls=en&biw=1024&bih=629&tbm=isch&tbnid=raJE8_T5Jqo6AM:&imgrefurl=http://www.tumblr.com/tagged/the-bauhaus&docid=51bhNa_knLY0MM&imgurl=http://media.tumblr.com/tumblr_m6357hVruO1r6sowf.jpg&w=430&h=523&ei=eY2KUMDAKeKw0AXunYHAAQ&zoom=1&iact=hc&vpx=101&vpy=93&dur=3153&hovh=248&hovw=204&tx=157&ty=111&sig=104965478958862569856&sqi=2&page=1&tbnh=151&tbnw=126&start=0&ndsp=18&ved=1t:429,r:6,s:0,i:84


The ultimate aim of all creative activity is a building.
                                                                                                                   Walter Gropius
http://sancheztaffurarquitecto.files.wordpress.com/2008/10/walter-gropius3.jpg


If you get the builder right great art great design will happen.

The Bauhaus strives to bring together all creative effort int one whole, to reunify all the disciplines of practical art sculpture, painting, handcrafts, and the crafts-as inseparable components of a new architecture.

Centre of their manifesto is the building itself.
Manifesto predicts the future.


There were two types of building

Decorated shed: you will drive along and you will eat in a shed.
The sign has to tell us what we do in that building. (IKEA, Pc world)

Dog architecture: you drive past them you see the shape and the form of the building and communicates you what takes place.

You have your manifesto and you communicate with society.

Dogme 95 was an avant-garde filmmaking movement started in 1995 by the Danish directors Lars von Trier and Thomas Vinterberg, who created the “Dogme 95 Manifesto” and the “Vow of Chastity”.

Http:/en.wikipedia.org/wiki/Dogme_95

http://1.bp.blogspot.com/-R40Lmgaun-o/TrmnWXd0-HI/AAAAAAAADqc/UbJKdELu8lE/s1600/diploma-dogma.jpg


Lars von Trier

They said film making was becoming very boring, they producing films that means nothing. So they came up with their rules

Filming must be done on location. Probs and sets must not be brought in. If a particular prop is necessary for the story, a location must be chosen where this prob is to be found.

Sound must never be produced apart from the images or vice versa. Music must not be used unless it occurs within the scene being filmed

The camera must be hand held camera any movements or immobility attainable in the hand is permitted. The film must not take a place where the camera is standing; filming must take place where the action takes place.

The film must be in colour. Special lightning is not acceptable ( if there is too little light for exposure the scene must be cut or a single lamp attached to the camera.)

The film must not contain superficial action (murders, weapons etc, must not occur.)




Lecture: Design Thinking by Marisse Mari                                              11.10.2012


Design

                                           http://berglondon.com/talks/stack/?slide=8


What is design?

'We are all designers. All that we do, almost all of the time is design, for design is basic to all human activity'.
Victor Papanek

On his book the most important thing about design is how is relates to people.

In creative media,communication and applied arts design can be anything; selecting colour, taking a photograph, developing a character, writing a script, creating a storyboard, composing a soundtrack, illustrating a book, shooting a film, creating a graphic model, a computer game, interactive multimedia etc.

Design is the conscious and insuretive efforts to impose meaningful order.

There is a specific sense in which design be applied and that is functionality.

Victor Papanek - DESIGN FOR THE REAL WORLD



http://www.treehugger.com/sustainable-product-design/victor-papanek-a-rebel-with-a-cause.html


The things make up function complex the things that you are creating whether it is a book, a film, article..

The Function Complex





Method:
The creative interaction of tools processes and materials.

Use:
A public information film should inform the viewers, a child’s book should be understood should entertain , educate or both.

Need:
The genuine needs of people should not be neglected by the ? the economics psychological, spiritual, technological and intellectual needs of the human being are usually more difficult to satisfy than the manipulated ones and desires and forced by fashion.

Telesis
The deliberate purposeful utilisation on nature and society to obtain particular goals.
Association
How does a shape of perfume bottle differ to a shape of vitamin bottle? They have their associational values one is very elegant pretty and beautiful another one is more associated in different guides because of the different purposes which they are designed.

Aesthetics
The theory of the beautiful in taste and art something that is pleasing, exciting, moving beautiful a personal expression that rinse delight.


How design relates to people
To be responsible designer and try to make the world better place
Consider function
Consider audience; Who is it for? What is being communicated?
Consider economic, cost effectiveness and manufacture with due regard to your client
Not choose materials or processes not to pollute the air we breath, but appropriate eco friendly ones
Not squander skills devising unnecessary gizmos and trinkets or consider fancy techniques that are not pertinent to the idea or concept
Choose appropriate design methods and techniques that both solve the problem
Be self critical and evaluate the political environment in which design takes place
Always keep an ethical vision in mind and consider social consequences for the rest of society.


Constructs of design

“Design is what links creativity and innovation. It shapes ideas to become practical and attractive propositions for users or customers. Design may be described as creativity deployed to a specific end”.
Sir George Cox



Three constructs of Design

Design is about doing
Design is about interpreting
Design is about living

Design Philosophy

The values of Design
When we are designing;
The importance of having a design philosophy and developing a design thinking mindset.


The role of designer
Make a difference, able to influence, remembered, help others, communicate effectively, change society, stir emotion, persuade and preserving the environment

A designer is able to provide meaningful choices for people in able to make their own decisions.

The T shaped designer

It is important to understand the difference between being a designer and thinking like a designer; discovering the power of design thinking.

The Design Process

Every designer has their own approach.

Feasibility
Viability
Desirability

The aim of a design thinker is to form a solution that is harmonious balance between all three.


Double Diamond designing process

Discover
Define
Develop
Deliver

Design Thinking Methodology

Educating the client
Good communication skills
Craft skills
Consider a sense of entrepreneurial flair
Many considerations that are all fluid at the same time and often extremely complex



Creative Graduates Creative Futures  



Lecture: Innovation by Dan Barry                                                   18.10.2012

There are useful starting points and landmarks, but to road to innovation consists of overlapping spaces or paths, rather than a sequence of steps in one direction.
                                                                                           Tim Brown

http://www.ideo.com/images/uploads/people/Brown_Tim-217px_b.jpg




There are some useful starting points

What is innovation?

Blue sky thinking
Thinking outside the box
Lateral thinking
Imagineering
Leveraging the USP
Best Foot Forward ability

Innovation is the development of new customers value go through solutions that meet new needs inarticulate needs or old customer and market needs in new ways.
                                                                                                       Wikipedia, Yesterday


How does it work?
Why is it important?

Theory/ Practise

If we approach our practise with the idea that theory is useless, if we approach the theory from standpoint that practise is useless

We take a theory that we can apply to our own practise

Crowd Acceleration Innovation

Ted Talks

http://socialrhythms.files.wordpress.com/2011/06/tedtalks.jpg

http://www.ted.com/talks


Technology
Entertainment
Design 

It has implications to learn.

A crowd, a light and desire is what crowd accelerated innovation requires.

A crowed is shared interest of people', it can be broad or specific such as; art,science(broad), surfing, skateboarding(specific)

Light

For the community visibility there are connections such as; Facebook, twitter, youtube and these connections make the people in crowd visible to each other.

Desire

Our performance is being fuelled by our desire recognition.

Example
The Crowd
Coffee houses, 1500s
In these coffee house ideas was exchanged by intellectuals in London.

The Light
Hearing ideas from their source

Desire
Social status and knowledge

Whether we like it or not, the internet will continue to have a huge effect on the way that we engage with our practise, our peers and audience.




Lecture: Designer & Ethics by Dave Gill                                                 25.10.2012


The best way to predict the future is to invent it.
                                                                         Alan Kay



The design community is part of a sock-economic system that assumes limitless growth and feeding a continual state of desire.

While in a global contact over %50 of human beings have an inadequate supply of the basic necessaries of life water.

Is it morally and ethically acceptable to maintain a system in which we designers use mass manipulation of people for financial again.

Bauhaus set up the concept of the one true type of object, choice and variety were unnecessary.

Design in the modern world

National / Unsentimental / Functional \ Serious
Big mass consumption stage

The era of the advanced consumer society and this became the model for the other societies such as ours.
Obsolescence is part of the American way.
Major problem is stimulating urge to buy. In a free enterprise capitalist system the any reason to use a designer is to increase the sales of a product.
So would you do it or not?

Examples

20.679 physicians say luckies are less irritating - Luck strike cigarette advert


Milton Glaser :12 Steps on the Road to Hell

  1. Designing a package to look bigger on the shelf.
  2. Designing an ad for a slow, boring film to make it seem like a lighthearted comedy.
  3. Designing a crest for a new vineyard to suggest that it has been in business for a long time.
  4. Designing a jacket for a book whose sexual content you find personally repellent.
  5. Designing a medal using steel from the World Trade Center to be sold as a profit-making souvenir of September 11.
  6. Designing an advertising campaign for a company with a history of known discrimination in minority hiring.
  7. Designing a package aimed at children for a cereal whose contents you know are low in nutritional value and high in sugar.
  8. Designing a line of T-shirts for a manufacturer that employs child labor.
  9. Designing a promotion for a diet product that you know doesn’t work.
  10. Designing an ad for a political candidate whose policies you believe would be harmful to the general public.
  11. Designing a brochure for an SUV that flips over frequently in emergency conditions and is known to have killed 150 people.
  12. Designing an ad for a product whose frequent use could result in the user’s death.

Your ethical make up
The focus of the individual creative designer on ethics enables the identification of core values that can give meaning and purpose to their design work.

A lady on placement, she needs to rebrand a cigarette in London. Although she said she would never do it.
Integrity suggests that integrity is not one but a complex of world

Recently Costa coffee have reported a 20%  reduction in cost  associated with recruitment and staff churn by utilising profiling tool.
How do we square the spending and consuming as it there will be no future cost attached
Our part in the capitalist system lie is there such a thing as sustainable design and why do we employ self-concorslip?
Why should be a political?
Should we be neutral transmitters of a clients messenger dispassionate ?
As a designer make this box looks nice just a designer if you buy and use it its your fault.

Unmark international and Massimo Vignette (Designer)
If we were problem solvers, shouldn't we be careful at the problems we take on?
If you are in organisation you have to be careful

Design is not a neutral value free process.

We will be held responsible
As a designers we must plan an ethical practise strategically, be an informed, individual citizen, who is agile and flexible.
Is it something that I am happy about it
We should ask ourselves when we are designing

Content is key

Developed with current events in mind you need to be active citizens, concerned participants in a society who just happen to be designer.
Be honest to ourselves and to our audience

Deadly Designer- Design For Society

Start by asking the right questions to ourselves
Is being a designer a profession or a business?
DEsigner should never become the tool of the marketing

Nestle led to the deaths of millions of babies. They gave free milk to third world cities.


EUSA and the Nestlé Boycott

Article published in Hype Magazine

Twenty two years ago, the EUSA annual general meeting (AGM) passed a motion to ban the sale of Nestlé products in union shops, claiming that the company's “aggressive marketing of artificial bbabymilkin the Third World persuades many mothers to abandon breast feeding in favour of Nestlé products”, leading to “disease, malnutrition and death for millions of babies”. The ban, which was upheld at general meetings in 1992 and 1997, will be challenged at the upcoming EUSA AGM. By brandishing their matriculation cards in the air, students will have the opportunity to restore Kit Kats to union shops or to continue boycotting a company whose policies lead directly to the unnecessary suffering and death of infants.
According to UNICEF, unsafe water, over-dilution and unsterile equipment causes the deaths of approximately one million babies each year from the use of babymilk substitutes. The World Health Organisation ‘International Code of Marketing of Breast-Milk Substitutes’ governs the promotion of babymilk products. Nestlé is the subject of a worldwide boycott campaign because it has systematically violated this code since its ratification in 1981. In the past two years, more than 130 violations by Nestlé have been documented in 34 countries across five continents. These include measures designed to destroy mothers’ confidence in breastfeeding, the banned promotion of babymilk substitutes to the public and in health facilities, gifts to health workers and the distribution of free samples.
Evidence establishes the effectiveness of the boycott: violations are not as numerous or blatant as in the 1980s; the company now accepts the code, in principle, rather than claiming it is “irrelevant” and “unworkable”; Nestlé no longer dresses its sales representatives as nurses. To quote a famous British politician, however, there's a lot been done but a lot still to do. The requirements of the code are clear. When Nestlé finally completes its slow progress toward compliance, the boycott will end and the company will receive a massive windfall of good publicity. I, for one, will head to the corner shop for a celebratory Toffee Crisp.
Will continued violation of the the code translate into an AGM victory for the boycott? Not quite. The character of previous debates suggests the argument of choice, that market economics, rather than EUSA, should decide what is stocked in shops will heavily influence the motion. If the ban is truly supported by students, it is argued, then a union-wide boycott is unnecessary.
In 1982, the general meeting voted to ban all products from apartheid South Africa. The students used the democratic systems provided by EUSA to denounce racial tyranny. Unions exist to represent the interests of their members and give them a powerful collective voice. The central question is whether we still consider the babymilk issue to be of such importance as to make a stand as a group. Thankfully, EUSA is not a cabal. The union shops are run democratically and students can decide democratically what is stocked in them. General meetings are the most powerful decision making body in EUSA and the most democratic short of a referendum. By voting to keep the ban we can send a clear message to Nestlé that we disapprove of its babymilk policies and continue to support the largest consumer boycott in history.
The motion to rescind the ban on Nestlé should be welcomed by all sides. It provides a great opportunity, not only for open discussion and debate of an important issue, but for increased engagement with the democratic processes EUSA provides to us as students. It is only right and proper that boycotts should be questioned. Sadly, Nestlé continues to put its £2.8bn annual profit before the health of babies. For this reason, I believe the student body will vote to uphold the ban on Wednesday 10 November.
Laurence Durnan


http://babymilk.8k.com/hype.html


Lecture: Ethics by Dr. Stuart Cunnigham                                              08.11.2012

 
What are ethics?


Ethics are actually decision making. When you are in the middle as you deciding its dilemma.
Dictionary based define

The discipline dealing with what is good and bad and with moral duty and obligation

The introduction of the ind. human opinions and beliefs

Therefore hard to define 
Most of our moral responses seem to be a more matter of intuition and feeling than of reasoning and logical deduction we are not always the rational creatures we would like to be( gross,1966)

Great example if u find yourself in management role. Appreciation sense of ice.

Practical ethics
A problem solving tool
What choice should i take 
Is this action fair
Somebody has to confront the decision on abortion

Ethically sourced on fairtrade coffee, chocolate
(Label)
This product is ethicaly sourced
Someone gave example of dairy milk chocolate was selling more because it s cheaper than fairtrade chocolate so they changed fairtrade chocolates logo similar as dairymilk
Theoretical ethics
Study of ethical behaviour and actions 
İf this action is right what does really mean

Descriptive ethics
Relate to moral beliefs 
Why do you/we believe this is right or just?

Ethical players 
Yourself.                            Magnitude(down arrow)
Your subjects.  
Others.                               Internalisation(up arrow)
Society

Ethical sourcing
Professional ethics
Research ethics
Community ethics
Environmental ethics
Personal ethics
Health ethics

What is the impact
Life drawing is it ethical to children to see the drawing
Film with actions
Computer games violence kids are ore likely to play go out and commit a crime
Photography

Trivial example 
Big mac that is what i want
On the picture its perfect but when we open the package it s not what we expect

A less trivial example 
Guy on bicycle gets run over by car
Guy carried on keep filming instead of running and helping
The person who film is trade morals
They don't feel they are part of the event( who films the events)

Kevin carter Pulitzer prize winning image 

Ethical codes
Following a code of ethics will provide you with a statement of principles and producers for the conduction of your research

U may be required to submit proposals to a governing body 

You may need ethical approval to carry out your work

But what happens if you are driven by an ethical code to which you do not subscribe?

Ethical challenges

A contemporary scenario
Jimmy Savile scandal: inquiry begins into bbc culture

Epictetus & stoicism
Remember u re an actor in a drama of such sort that the Author chooses.ıf short, then a short one; if long then a long one.ıf it be  his pleasure that you should enact s poor pan...

James bond stockdale



Lecture: Telling the story by Dan Berry                                                15.11.2012

We will be talking about narrative ,audiences, the aims of the story where can be used for.
Darren Morris- Documentary film maker
Story is so powerful that we lie on exaggerations myth the truth favour of telling a good story.

Shape of stories

Kurt Vonnegut

http://www.google.co.uk/imgres?um=1&hl=en&client=safari&sa=N&tbo=d&rls=en&biw=1241&bih=680&tbm=isch&tbnid=sEWGy6FZ9HlirM:&imgrefurl=http://redwards382.edublogs.org/2012/07/22/3/&docid=5rg_tMinvkau7M&imgurl=http://redwards382.edublogs.org/files/2012/07/tumblr_ly2vjspnHY1qihbxzo1_500-1c5gyky.png&w=500&h=414&ei=JELrUP67GaOb0QXB64CoAw&zoom=1&iact=rc&dur=450&sig=104965478958862569856&page=1&tbnh=153&tbnw=182&start=0&ndsp=27&ved=1t:429,r:20,s:0,i:181&tx=55&ty=98


Kurt Vonnegut, Jr. ( November 11, 1922 – April 11, 2007) was a 20th-century American writer. His works such as Cat's Cradle (1963), Slaughterhouse-Five (1969), and Breakfast of Champions (1973) blend satiregallows humor, and science fiction. As a citizen he was a lifelong supporter of the American Civil Liberties Union and a critical leftist intellectual. He was known for his humanist beliefs and was honorary president of the American Humanist Association.
http://en.wikipedia.org/wiki/Kurt_Vonnegut

A talk on Shape of stories.
http://www.youtube.com/watch?v=oP3c1h8v2ZQ

Traditional story telling

Community

 Community is an American television comedy series created by Dan Harmon that premiered on September 17, 2009 on NBC. The series follows a group of students at a community college in the fictional locale of Greendale, Colorado. The series heavily uses meta-humor and pop culture references, often parodying film and television clichés and tropes.
Community has received acclaim from critics and has gained a cult following. The series has completed three seasons and has been renewed by NBC for a fourth season of 13 episodes.The fourth season, however, will be without series creator Dan Harmon as showrunner.The fourth season, initially scheduled to premiere on October 19, 2012, has been delayed to February 7, 2013.
http://en.wikipedia.org/wiki/Community_(TV_series)
Dan Harmon talks about every single episode having these basis within it.This way is a good way of thinking about series repeat.
GIS
Introduction
Climax- When something amazing/ terrible happens
Dé + nouer- Untying the knot at the end of it
Thinking problems at the beginning and solutions at the end.
There is a short film about 7 mins long the Burger King made called The whopper virgins.
BURGER KING travels over 20000 miles to find people who have never heard of the WHOPPER and performs the world's purest taste test.
http://www.youtube.com/watch?v=Apte_wCDr9Q
So what is the story they are telling here
There is a definite narrative at the beginning and the middle
Which burger is better? This is the problem at the beginning
Why are they more focusing on feeling not the result
There is a dramatic peak where they bring the real life grill of Burger King
They get the results. People still like their food. But there has been a valuable exchange that's what me must ve learned from this advert.
Viral marketing, traditionally marketing with advertising you ve got specific venue.
Viral marketingviral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread ofviruses or computer viruses (cf. internet memes and memetics).
http://en.wikipedia.org/wiki/Viral_marketing
What has actually being exchanged? There has nothing been exchanged.
Story is being engaged with your audience. The aim of this advertisement was make the people eat more whoppers.

Lecture: Three Mosaic Artists; Huw Davies, Tricia Jones, Nicola     22.11.2012


Mosaic Artist
Timeline of the history 5 pieces of mosaic art
Children's pain is a gift for us because they are simplicity

Wild Art Durell
She donated mosaic art of Elizabeth 1st.
It's been shown in Piccadilly.
It's been sold and she got 20% of it.
She works with children in school.
She picks and uses children's drawings.

Sunday Mirror
Our homes learn a living ( her studio)

She had a greek lady client.
her client had a restaurant called Shellbreaak and she wanted to a mosaic for her restaurant and she mentioned that she wants to see the sun,sea, together.24ct gold has been used for the sun.

Biodiversity project insect mosaic
Skulls, 4 panels
Recycled materials
Her favourite mosaic art is one with the faces of different children in school,

Dawis

He worked 9 years for BBC making projects as a producer.
He won BAFTA in digital images


Lecture: Autobiographical Narrative by Yvonne Eckelersy       29.11.2012


Moving beyond the limits of language
Autobiographical narrative in animation shorts

The main areas under analysis
Autobiographical themes
Narrative structures
Visualisation
Motivation

Animation is after all a distinctive film form which offers to the adoption process a unique vocabulary of expression unavailable to the live action filmmaker. (Wells P. 1999, P199)

Daddy's little bit of Dresden China

The Runt - Andrea Hykade 2006

Like a persons perceptual experience of the presten..

Small treasures

Brush the Teddy's toes- Yvonne Eckersley 2003
Running time 4''
Theme
Story of Louis a boy with development difficulties
Title comes from a comment made by a pediatrician trying to assess his level of understanding
In this animation she wanted to achieve what Paul Wells in his book 'Understanding animation'. describes as penetration.

Sound at the beginning deliberately disorientating and fresmanted mirroring the visuals  and is distortion to try convey the feeling of senses not tuned into the brain.

Visualization

Two techniques
Pen on paper and food coloring on watercolor paper
Some of Louis' drawings were used as inspiration
Largely warn colors, oranges, reds, warm greens

Motivation

Making this film was certainly therapeutic for the animator.

Narrative structures in the films discussed.

The therapeutic potential of producing animated autobiography.


Lecture: Green Thinking; The Sustainable Lie by Dave Gill                       06.12.2012

The sustainable lie


20% of the populations consuming 80% of available resources.
If it changes to 80% we face the prospect of an ecological disaster.

Designers
80% of the environmental impact is determined at the design stage
Every 3 min a new product launches

Ideas, images, symbols and form especially the $400 billion spent on advertising and marketing had their outcome on unsustainable consumption
Flog warnings
Is flying evil? Air travel creates 2-4% of global carbon dioxide emission. Yet the  cement individual alone creates over 5% of global carbon dioxide emission
Cement plant and factories across the world are projected to churn out almost 5bn tones of carbon dioxide annually by 2050 20 times more than the government in the U.K.

Are we all guilty ?
4000 times in its own wight on your lap equals the amount of waste generated in the production of a single laptop.

Is ceramic mug, is it good or evil?
You have to use 1006 times instead of reusable and disposable cups on energy based evaluation.

Starbucks alone dispenses 2.3 bn paper cups a year in the USA.

Paper bag VS Plastic bags
4 times as much energy to manufacture 9 paper bags as a plastic bag. Paper bag manufacture uses no time as much as water as plastic.

So it's fabric bags than
131 the environment agency found that a reusable cloth would have to be taken out 131 times  to reduce environment to impact.

Supreme creation such as Tesco, Sainsbury's,Co-op, Boots
It eve made the ' I'm not a plastic bag' designed by Anya
The company produces 25 millions a year.

Exxon mobil responsible for 146 m tons of CO2 per year which equal the annual emissions of the United Arab Emirates.
BP is twice as efficient

Designer have a key role

How things are sourced
The materials used
How they are constructed
How efficient the are to use

Materials
Paper, wood, glass

Paper
Makes up to %50 of our domestic waster. Every person in the UK uses upto two trees a year.

Glass
%62 of glass is recycled in Netherlands.( Only %13 in the UK ) 6 billion glass bottles are used in the UK a year

Plastic
Half of the plastic bottles we now put out for recycling are now sent to China for £50 a ton.

Metal
Currently only %50 of drink and pet food cans are recycled.

In 1990 McDonald bow to customer pressure and switched from plastics packaging to paper materials. But the plastic based box required.
30%less energy to produce
46% less atmospheric emissions
42% less water born waste

Green ethics is complex friendliness of materials is seldom a simple matter.

So invent: Do it ourselves a story: Killing germs



Reflective Journal of Lectures

During the first semester we had many lecturers giving several different lectures on different areas. Some of them were related to me some were not. However, I have came across very interesting subjects which got me thinking in different point of views.

To start with the lecture we had was on 4th September 2012 on Manifestos by Adam Coolee. Before I had this lecture I had never knew about them. We have learned about how different artists on different fields taught about their work. Especially I love the quote by William Morris; "How to divide adopt manifestos for today. He said that; Without hesitation that the purpose of applying art to articles of utility is: First to add beauty to the results of work man is the first thing which would otherwise be ugly secondly, all things you make is primarily ugly and through our process of interaction we can make them beautiful which means we have a much better world. And secondly to add pleasure to the work itself , which would otherwise be painful and disgustful." This quote made me always think about the work I am doing and also made me ask my self if I'm enjoying of what I am doing. In addition, I have started finding many different and joyful ways to do my work.

Secondly, we have been given the Lecture; Design Thinking by Marisse Mari on 11th October 2012. When I design and think of designing a piece of work I always start with Victor Papanek and the " Function Complex". After this lecture when I am designing I actually know in which order to start designing, using different design methods and it all makes sense. In my opinion designing should be in order such as ; Considering the function, audience; Who is it for? What is being communicated?,
Consider economic, cost effectiveness and manufacture with due regard to your client etc. It has got so many little but vital details that we have to consider each other in different aspects. And always remember what Victor Papanek quoted: 'We are all designers. All that we do, almost all of the time is design, for design is basic to all human activity'.

Thirdly, this lecture was on Innovation by Dan Barry. The first thing innovation reminds me of the coffee houses in London and the ideas was exchanged by intellectuals in 1500s. Also i was so ecstatic to learn about TED;  is a nonprofit devoted to Ideas Worth Spreading. It started out (in 1984) as a conference bringing together people from three worlds: Technology, Entertainment, Design. Since then its scope has become ever broader. I visit the web page and read many articles oftenly.

The 4th lecture we had was on Designer & Ethics by Dave Gill on 25th October 2012. This was the one of the lectures that i was really interested in and taught that learned so many vital knowledge about how should i respect myself and to other with my ideas and the ethics i should be considering. The vital point of this lecture was Milton Glaser " 12 steps on the road to hell."

To continue with we had the lecture "Ethics" by Dr. Stuart Cunnigham on 8th November 2012. In this lecture we have given the example of a Pulitzer Award winning photo by Kevin Carter. With this photo you can think and go very deep down on ethics. 


http://www.google.co.uk/imgres?um=1&hl=en&client=ubuntu&sa=N&tbo=d&channel=fs&biw=1680&bih=937&tbm=isch&tbnid=Odu0A-E2slDfvM:&imgrefurl=http://vsmeets.wordpress.com/2010/10/15/obsession-behind-the-lens/&docid=ZOtdeypY72_9pM&imgurl=http://vsmeets.files.wordpress.com/2010/10/kevin-carter-pulitzer-prize1.jpg&w=1024&h=683&ei=JvrvUJjnF-6a1AWO6IHYBw&zoom=1&iact=hc&vpx=967&vpy=324&dur=209&hovh=183&hovw=275&tx=135&ty=91&sig=117643251820379496031&page=1&tbnh=142&tbnw=214&start=0&ndsp=40&ved=1t:429,r:13,s:0,i:148

Although this piece of work makes me upset , it teaches me a lot. I thought this was the vital point of this lecture. So glad that I have learned about ethics.

The 5th lecture we had was 'Story Telling' by Dan Barry on 15.11.2012. Unfortunately i was unable to attend this lecture. However, i got the recordings for it. In my opinion, the breaking point of the lecture was  'The Whopper Virgins'. I absolutely loved the documentary the way it has been filmed, edited. I thought it made me excited because there were actually something related to filming as a visual in the lecture. 

 Following the 6th lecture was by three local mosaic artists on 22.11.2012. It was good to have some advice to how to break into industry. However, it would have been much more helpful if we had some photographers or filmmakers.


The 7th lecture we had was on 'Autobiographical Narrative' by Yvonne. We have been showed few different animations. The most memorable one for me was 'The Runt' by Andrea Hykade 200. The story of little bunny and the little boy made me cry. I thought it was amazing in every aspect.

And the last lecture of the semester was on 'Green thinking', 'The sustainable lie' by Dave Gill. This lecture definitely made me more aware and conscious about the way i travel, the bags i use for the shopping, the materials i use and etc. Some static facts we were told are very shocking. For example; Air travel creates 2-4% of global carbon dioxide emission. Yet the cement individual alone creates over 5% of global carbon dioxide emission. I am glad that we had this lecture so people would think more and be more aware.

All in all, some of the lectures we had i found them related to my course and beneficial. However, some of them i found little boring and unrelated to my subject. I hope the next lectures we will be having will be more interesting and teach us more about film makers, film making or photography.