Lecture: Manifestos by Adam Coolee 04.10.2012
Manifesto is a written public
declarations of the intensions, motives or views of the issuer, be it
an individual, group, political party or government.
Avant garde (french word meaning
advance guard or vanguard) is a french term used in English as a noun
or adjective to refer people or works that are experimental or
innovative, particularly with respect to art, culture and politics.
Variety of characters
Critical manifestos
William Morris very very good on the
art and crafts movement of today.His art and crafts movements very
long time ago.
How to divide adopt manifestos for
today.He said that; He says without hesitation that the purpose of
applying art to articles of utility is: First to add beauty to the
results of work man is the first thing which would otherwise be ugly
secondly, all things you make is primarily ugly and through our
process of interaction we can make them beautiful which means we have
a much better world. And secondly to add pleasure to the work itself
, which would otherwise be painful and disgustful. So he is saying
actual work is boring.
William Morris – The Arts and Crafts
To-day
http://www.friendsofthewmg.org.uk/wp-content/uploads/2009/07/image0012.jpg
Your work should be joyful the way that
we create animations, illustrations, typographic works, ceramics etc.
It is important to tell manifesto is the visual things that happen
that we have on daily basis. So we saying that; first, add beauty
secondly add pleasure to work.
Futurist Manifestos
They published their manifestos,their
manifesto was real, they have got it on newspaper and they delivered
outside of their art and design world. William Morris' design work
may have been in factories,industries in things were happening at
that time ( industrial revolution) . Then we see the effects of the
poetic language suddenly begun the affect their layouts, we had
futurist art works that we are almost split up by bombs , there were
lots of different ideas.
Bauhaus
http://www.google.co.uk/imgres?q=bauhaus+manifesto&num=10&um=1&hl=en&client=safari&rls=en&biw=1024&bih=629&tbm=isch&tbnid=raJE8_T5Jqo6AM:&imgrefurl=http://www.tumblr.com/tagged/the-bauhaus&docid=51bhNa_knLY0MM&imgurl=http://media.tumblr.com/tumblr_m6357hVruO1r6sowf.jpg&w=430&h=523&ei=eY2KUMDAKeKw0AXunYHAAQ&zoom=1&iact=hc&vpx=101&vpy=93&dur=3153&hovh=248&hovw=204&tx=157&ty=111&sig=104965478958862569856&sqi=2&page=1&tbnh=151&tbnw=126&start=0&ndsp=18&ved=1t:429,r:6,s:0,i:84
The ultimate aim of all creative
activity is a building.
Walter Gropius
http://sancheztaffurarquitecto.files.wordpress.com/2008/10/walter-gropius3.jpg
If you get the builder right great art
great design will happen.
The Bauhaus strives to bring together
all creative effort int one whole, to reunify all the disciplines of
practical art sculpture, painting, handcrafts, and the crafts-as
inseparable components of a new architecture.
Centre of their manifesto is the
building itself.
Manifesto predicts the future.
There were two types of building
Decorated shed: you will drive along
and you will eat in a shed.
The sign has to tell us what we do in
that building. (IKEA, Pc world)
Dog architecture: you drive past them
you see the shape and the form of the building and communicates you
what takes place.
You have your manifesto and you
communicate with society.
Dogme 95 was an avant-garde filmmaking
movement started in 1995 by the Danish directors Lars von Trier and
Thomas Vinterberg, who created the “Dogme 95 Manifesto” and the
“Vow of Chastity”.
Http:/en.wikipedia.org/wiki/Dogme_95
http://1.bp.blogspot.com/-R40Lmgaun-o/TrmnWXd0-HI/AAAAAAAADqc/UbJKdELu8lE/s1600/diploma-dogma.jpg
Lars von Trier
They said film making was becoming very
boring, they producing films that means nothing. So they came up with
their rules
Filming must be done on location. Probs
and sets must not be brought in. If a particular prop is necessary
for the story, a location must be chosen where this prob is to be
found.
Sound must never be produced apart from
the images or vice versa. Music must not be used unless it occurs
within the scene being filmed
The camera must be hand held camera any
movements or immobility attainable in the hand is permitted. The film
must not take a place where the camera is standing; filming must take
place where the action takes place.
The film must be in colour. Special
lightning is not acceptable ( if there is too little light for
exposure the scene must be cut or a single lamp attached to the
camera.)
The film must not contain superficial
action (murders, weapons etc, must not occur.)
Lecture: Design Thinking by Marisse Mari 11.10.2012
Design
http://berglondon.com/talks/stack/?slide=8
What is design?
'We are all designers. All that we do,
almost all of the time is design, for design is basic to all human
activity'.
Victor Papanek
On his book the most important thing
about design is how is relates to people.
In creative media,communication and
applied arts design can be anything; selecting colour, taking a
photograph, developing a character, writing a script, creating a
storyboard, composing a soundtrack, illustrating a book, shooting a
film, creating a graphic model, a computer game, interactive
multimedia etc.
Design is the conscious and insuretive
efforts to impose meaningful order.
There is a specific sense in which
design be applied and that is functionality.
Victor Papanek - DESIGN FOR THE REAL
WORLD
http://www.treehugger.com/sustainable-product-design/victor-papanek-a-rebel-with-a-cause.html
The things make up function complex the
things that you are creating whether it is a book, a film, article..
The Function Complex
Method:
The creative interaction of tools
processes and materials.
Use:
A public information film should inform
the viewers, a child’s book should be understood should entertain ,
educate or both.
Need:
The genuine needs of people should not
be neglected by the ? the economics psychological, spiritual,
technological and intellectual needs of the human being are usually
more difficult to satisfy than the manipulated ones and desires and
forced by fashion.
Telesis
The deliberate purposeful utilisation on
nature and society to obtain particular goals.
Association
How does a shape of perfume bottle
differ to a shape of vitamin bottle? They have their associational
values one is very elegant pretty and beautiful another one is more
associated in different guides because of the different purposes
which they are designed.
Aesthetics
The theory of the beautiful in taste
and art something that is pleasing, exciting, moving beautiful a
personal expression that rinse delight.
How design relates to people
To be responsible designer and try to
make the world better place
Consider function
Consider audience; Who is it for? What is
being communicated?
Consider economic, cost effectiveness
and manufacture with due regard to your client
Not choose materials or processes not
to pollute the air we breath, but appropriate eco friendly ones
Not squander skills devising
unnecessary gizmos and trinkets or consider fancy techniques that are
not pertinent to the idea or concept
Choose appropriate design methods and
techniques that both solve the problem
Be self critical and evaluate the
political environment in which design takes place
Always keep an ethical vision in mind
and consider social consequences for the rest of society.
Constructs of design
“Design is what links creativity and
innovation. It shapes ideas to become practical and attractive
propositions for users or customers. Design may be described as
creativity deployed to a specific end”.
Sir George Cox
Three constructs of Design
Design is about doing
Design is about interpreting
Design is about living
Design Philosophy
The values of Design
When we are designing;
The importance of having a design
philosophy and developing a design thinking mindset.
The role of designer
Make a difference, able to influence,
remembered, help others, communicate effectively, change society,
stir emotion, persuade and preserving the environment
A designer is able to provide
meaningful choices for people in able to make their own decisions.
The T shaped designer
It is important to understand the
difference between being a designer and thinking like a designer;
discovering the power of design thinking.
The Design Process
Every designer has their own approach.
Feasibility
Viability
Desirability
The aim of a design thinker is to form
a solution that is harmonious balance between all three.
Double Diamond designing process
Discover
Define
Develop
Deliver
Design Thinking Methodology
Educating the client
Good communication skills
Craft skills
Consider a sense of entrepreneurial
flair
Many considerations that are all fluid
at the same time and often extremely complex
Creative Graduates Creative Futures
Lecture: Innovation by Dan Barry 18.10.2012
There are useful starting points and landmarks, but to road to innovation consists of overlapping spaces or paths, rather than a sequence of steps in one direction.
Tim Brown
http://www.ideo.com/images/uploads/people/Brown_Tim-217px_b.jpg
There are some useful starting points
What is innovation?
Blue sky thinking
Thinking outside the box
Lateral thinking
Imagineering
Leveraging the USP
Best Foot Forward ability
Innovation is the development of new customers value go through solutions that meet new needs inarticulate needs or old customer and market needs in new ways.
Wikipedia, Yesterday
How does it work?
Why is it important?
Theory/ Practise
If we approach our practise with the idea that theory is useless, if we approach the theory from standpoint that practise is useless
We take a theory that we can apply to our own practise
Crowd Acceleration Innovation
Ted Talks
http://socialrhythms.files.wordpress.com/2011/06/tedtalks.jpg
http://www.ted.com/talks
Technology
Entertainment
Design
It has implications to learn.
A crowd, a light and desire is what crowd accelerated innovation requires.
A crowed is shared interest of people', it can be broad or specific such as; art,science(broad), surfing, skateboarding(specific)
Light
For the community visibility there are connections such as; Facebook, twitter, youtube and these connections make the people in crowd visible to each other.
Desire
Our performance is being fuelled by our desire recognition.
Example
The Crowd
Coffee houses, 1500s
In these coffee house ideas was exchanged by intellectuals in London.
The Light
Hearing ideas from their source
Desire
Social status and knowledge
Whether we like it or not, the internet will continue to have a huge effect on the way that we engage with our practise, our peers and audience.
Lecture: Designer & Ethics by Dave Gill 25.10.2012
The best way to predict the future is to invent it.
Alan Kay
The design community is part of a sock-economic system that assumes limitless growth and feeding a continual state of desire.
While in a global contact over %50 of human beings have an inadequate supply of the basic necessaries of life water.
Is it morally and ethically acceptable to maintain a system in which we designers use mass manipulation of people for financial again.
Bauhaus set up the concept of the one true type of object, choice and variety were unnecessary.
Design in the modern world
National / Unsentimental / Functional \ Serious
Big mass consumption stage
The era of the advanced consumer society and this became the model for the other societies such as ours.
Obsolescence is part of the American way.
Major problem is stimulating urge to buy. In a free enterprise capitalist system the any reason to use a designer is to increase the sales of a product.
So would you do it or not?
20.679 physicians say luckies are less irritating - Luck strike cigarette advert
Milton Glaser :12 Steps on the Road to Hell
- Designing a package to look bigger on the shelf.
- Designing an ad for a slow, boring film to make it seem like a lighthearted comedy.
- Designing a crest for a new vineyard to suggest that it has been in business for a long time.
- Designing a jacket for a book whose sexual content you find personally repellent.
- Designing a medal using steel from the World Trade Center to be sold as a profit-making souvenir of September 11.
- Designing an advertising campaign for a company with a history of known discrimination in minority hiring.
- Designing a package aimed at children for a cereal whose contents you know are low in nutritional value and high in sugar.
- Designing a line of T-shirts for a manufacturer that employs child labor.
- Designing a promotion for a diet product that you know doesn’t work.
- Designing an ad for a political candidate whose policies you believe would be harmful to the general public.
- Designing a brochure for an SUV that flips over frequently in emergency conditions and is known to have killed 150 people.
- Designing an ad for a product whose frequent use could result in the user’s death.
Your ethical make up
The focus of the individual creative designer on ethics enables the identification of core values that can give meaning and purpose to their design work.
A lady on placement, she needs to rebrand a cigarette in London. Although she said she would never do it.
Integrity suggests that integrity is not one but a complex of world
Recently Costa coffee have reported a 20% reduction in cost associated with recruitment and staff churn by utilising profiling tool.
How do we square the spending and consuming as it there will be no future cost attached
Our part in the capitalist system lie is there such a thing as sustainable design and why do we employ self-concorslip?
Why should be a political?
Should we be neutral transmitters of a clients messenger dispassionate ?
As a designer make this box looks nice just a designer if you buy and use it its your fault.
Unmark international and Massimo Vignette (Designer)
If we were problem solvers, shouldn't we be careful at the problems we take on?
If you are in organisation you have to be careful
Design is not a neutral value free process.
We will be held responsible
As a designers we must plan an ethical practise strategically, be an informed, individual citizen, who is agile and flexible.
Is it something that I am happy about it
We should ask ourselves when we are designing
Content is key
Developed with current events in mind you need to be active citizens, concerned participants in a society who just happen to be designer.
Be honest to ourselves and to our audience
Deadly Designer- Design For Society
Start by asking the right questions to ourselves
Is being a designer a profession or a business?
DEsigner should never become the tool of the marketing
Nestle led to the deaths of millions of babies. They gave free milk to third world cities.
EUSA and the Nestlé BoycottArticle published in Hype Magazine
Twenty two years ago, the EUSA annual general meeting (AGM) passed a motion to ban the sale of Nestlé products in union shops, claiming that the company's “aggressive marketing of artificial bbabymilkin the Third World persuades many mothers to abandon breast feeding in favour of Nestlé products”, leading to “disease, malnutrition and death for millions of babies”. The ban, which was upheld at general meetings in 1992 and 1997, will be challenged at the upcoming EUSA AGM. By brandishing their matriculation cards in the air, students will have the opportunity to restore Kit Kats to union shops or to continue boycotting a company whose policies lead directly to the unnecessary suffering and death of infants.
According to UNICEF, unsafe water, over-dilution and unsterile equipment causes the deaths of approximately one million babies each year from the use of babymilk substitutes. The World Health Organisation ‘International Code of Marketing of Breast-Milk Substitutes’ governs the promotion of babymilk products. Nestlé is the subject of a worldwide boycott campaign because it has systematically violated this code since its ratification in 1981. In the past two years, more than 130 violations by Nestlé have been documented in 34 countries across five continents. These include measures designed to destroy mothers’ confidence in breastfeeding, the banned promotion of babymilk substitutes to the public and in health facilities, gifts to health workers and the distribution of free samples.
Evidence establishes the effectiveness of the boycott: violations are not as numerous or blatant as in the 1980s; the company now accepts the code, in principle, rather than claiming it is “irrelevant” and “unworkable”; Nestlé no longer dresses its sales representatives as nurses. To quote a famous British politician, however, there's a lot been done but a lot still to do. The requirements of the code are clear. When Nestlé finally completes its slow progress toward compliance, the boycott will end and the company will receive a massive windfall of good publicity. I, for one, will head to the corner shop for a celebratory Toffee Crisp.
Will continued violation of the the code translate into an AGM victory for the boycott? Not quite. The character of previous debates suggests the argument of choice, that market economics, rather than EUSA, should decide what is stocked in shops will heavily influence the motion. If the ban is truly supported by students, it is argued, then a union-wide boycott is unnecessary.
In 1982, the general meeting voted to ban all products from apartheid South Africa. The students used the democratic systems provided by EUSA to denounce racial tyranny. Unions exist to represent the interests of their members and give them a powerful collective voice. The central question is whether we still consider the babymilk issue to be of such importance as to make a stand as a group. Thankfully, EUSA is not a cabal. The union shops are run democratically and students can decide democratically what is stocked in them. General meetings are the most powerful decision making body in EUSA and the most democratic short of a referendum. By voting to keep the ban we can send a clear message to Nestlé that we disapprove of its babymilk policies and continue to support the largest consumer boycott in history.
The motion to rescind the ban on Nestlé should be welcomed by all sides. It provides a great opportunity, not only for open discussion and debate of an important issue, but for increased engagement with the democratic processes EUSA provides to us as students. It is only right and proper that boycotts should be questioned. Sadly, Nestlé continues to put its £2.8bn annual profit before the health of babies. For this reason, I believe the student body will vote to uphold the ban on Wednesday 10 November.
Laurence Durnan
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Lecture: Ethics by Dr. Stuart Cunnigham 08.11.2012
What are ethics?
Ethics are actually decision making. When you are in the middle as you deciding its dilemma.
Dictionary based define
The discipline dealing with what is good and bad and with moral duty and obligation
The introduction of the ind. human opinions and beliefs
Therefore hard to define
Most of our moral responses seem to be a more matter of intuition and feeling than of reasoning and logical deduction we are not always the rational creatures we would like to be( gross,1966)
Great example if u find yourself in management role. Appreciation sense of ice.
Practical ethics
A problem solving tool
What choice should i take
Is this action fair
Somebody has to confront the decision on abortion
Ethically sourced on fairtrade coffee, chocolate
(Label)
This product is ethicaly sourced
Someone gave example of dairy milk chocolate was selling more because it s cheaper than fairtrade chocolate so they changed fairtrade chocolates logo similar as dairymilk
Theoretical ethics
Study of ethical behaviour and actions
İf this action is right what does really mean
Descriptive ethics
Relate to moral beliefs
Why do you/we believe this is right or just?
Ethical players
Yourself. Magnitude(down arrow)
Your subjects.
Others. Internalisation(up arrow)
Society
Ethical sourcing
Professional ethics
Research ethics
Community ethics
Environmental ethics
Personal ethics
Health ethics
What is the impact
Life drawing is it ethical to children to see the drawing
Film with actions
Computer games violence kids are ore likely to play go out and commit a crime
Photography
Trivial example
Big mac that is what i want
On the picture its perfect but when we open the package it s not what we expect
A less trivial example
Guy on bicycle gets run over by car
Guy carried on keep filming instead of running and helping
The person who film is trade morals
They don't feel they are part of the event( who films the events)
Kevin carter Pulitzer prize winning image
Ethical codes
Following a code of ethics will provide you with a statement of principles and producers for the conduction of your research
U may be required to submit proposals to a governing body
You may need ethical approval to carry out your work
But what happens if you are driven by an ethical code to which you do not subscribe?
Ethical challenges
A contemporary scenario
Jimmy Savile scandal: inquiry begins into bbc culture
Epictetus & stoicism
Remember u re an actor in a drama of such sort that the Author chooses.ıf short, then a short one; if long then a long one.ıf it be his pleasure that you should enact s poor pan...
James bond stockdale
Lecture: Telling the story by Dan Berry 15.11.2012
We will be talking about narrative ,audiences, the aims of the story where can be used for.
Darren Morris- Documentary film maker
Story is so powerful that we lie on exaggerations myth the truth favour of telling a good story.
Shape of stories
Kurt Vonnegut
http://www.google.co.uk/imgres?um=1&hl=en&client=safari&sa=N&tbo=d&rls=en&biw=1241&bih=680&tbm=isch&tbnid=sEWGy6FZ9HlirM:&imgrefurl=http://redwards382.edublogs.org/2012/07/22/3/&docid=5rg_tMinvkau7M&imgurl=http://redwards382.edublogs.org/files/2012/07/tumblr_ly2vjspnHY1qihbxzo1_500-1c5gyky.png&w=500&h=414&ei=JELrUP67GaOb0QXB64CoAw&zoom=1&iact=rc&dur=450&sig=104965478958862569856&page=1&tbnh=153&tbnw=182&start=0&ndsp=27&ved=1t:429,r:20,s:0,i:181&tx=55&ty=98
Kurt Vonnegut, Jr. ( November 11, 1922 – April 11, 2007) was a 20th-century American writer. His works such as Cat's Cradle (1963), Slaughterhouse-Five (1969), and Breakfast of Champions (1973) blend satire, gallows humor, and science fiction. As a citizen he was a lifelong supporter of the American Civil Liberties Union and a critical leftist intellectual. He was known for his humanist beliefs and was honorary president of the American Humanist Association.
http://en.wikipedia.org/wiki/Kurt_Vonnegut
A talk on Shape of stories.
http://www.youtube.com/watch?v=oP3c1h8v2ZQ
Traditional story telling
Community
Community is an American television comedy series created by Dan Harmon that premiered on September 17, 2009 on NBC. The series follows a group of students at a community college in the fictional locale of Greendale, Colorado. The series heavily uses meta-humor and pop culture references, often parodying film and television clichés and tropes.
Community has received acclaim from critics and has gained a cult following. The series has completed three seasons and has been renewed by NBC for a fourth season of 13 episodes.The fourth season, however, will be without series creator Dan Harmon as showrunner.The fourth season, initially scheduled to premiere on October 19, 2012, has been delayed to February 7, 2013.
http://en.wikipedia.org/wiki/Community_(TV_series)
Dan Harmon talks about every single episode having these basis within it.This way is a good way of thinking about series repeat.
GIS
Introduction
Climax- When something amazing/ terrible happens
Dé + nouer- Untying the knot at the end of it
Thinking problems at the beginning and solutions at the end.
There is a short film about 7 mins long the Burger King made called The whopper virgins.
BURGER KING travels over 20000 miles to find people who have never heard of the WHOPPER and performs the world's purest taste test.
http://www.youtube.com/watch?v=Apte_wCDr9Q
So what is the story they are telling here
There is a definite narrative at the beginning and the middle
Which burger is better? This is the problem at the beginning
Why are they more focusing on feeling not the result
There is a dramatic peak where they bring the real life grill of Burger King
They get the results. People still like their food. But there has been a valuable exchange that's what me must ve learned from this advert.
Viral marketing, traditionally marketing with advertising you ve got specific venue.
Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread ofviruses or computer viruses (cf. internet memes and memetics).
http://en.wikipedia.org/wiki/Viral_marketing
What has actually being exchanged? There has nothing been exchanged.
Story is being engaged with your audience. The aim of this advertisement was make the people eat more whoppers.
Lecture: Three Mosaic Artists; Huw Davies, Tricia Jones, Nicola 22.11.2012
Mosaic Artist
Timeline of the history 5 pieces of mosaic art
Children's pain is a gift for us because they are simplicity
Wild Art Durell
She donated mosaic art of Elizabeth 1st.
It's been shown in Piccadilly.
It's been sold and she got 20% of it.
She works with children in school.
She picks and uses children's drawings.
Sunday Mirror
Our homes learn a living ( her studio)
She had a greek lady client.
her client had a restaurant called Shellbreaak and she wanted to a mosaic for her restaurant and she mentioned that she wants to see the sun,sea, together.24ct gold has been used for the sun.
Biodiversity project insect mosaic
Skulls, 4 panels
Recycled materials
Her favourite mosaic art is one with the faces of different children in school,
Dawis
He worked 9 years for BBC making projects as a producer.
He won BAFTA in digital images
Moving beyond the limits of language
Autobiographical narrative in animation shorts
The main areas under analysis
Autobiographical themes
Narrative structures
Visualisation
Motivation
Animation is after all a distinctive film form which offers to the adoption process a unique vocabulary of expression unavailable to the live action filmmaker. (Wells P. 1999, P199)
Daddy's little bit of Dresden China
The Runt - Andrea Hykade 2006
Like a persons perceptual experience of the presten..
Small treasures
Brush the Teddy's toes- Yvonne Eckersley 2003
Running time 4''
Theme
Story of Louis a boy with development difficulties
Title comes from a comment made by a pediatrician trying to assess his level of understanding
In this animation she wanted to achieve what Paul Wells in his book 'Understanding animation'. describes as penetration.
Sound at the beginning deliberately disorientating and fresmanted mirroring the visuals and is distortion to try convey the feeling of senses not tuned into the brain.
Visualization
Two techniques
Pen on paper and food coloring on watercolor paper
Some of Louis' drawings were used as inspiration
Largely warn colors, oranges, reds, warm greens
Motivation
Making this film was certainly therapeutic for the animator.
Narrative structures in the films discussed.
The therapeutic potential of producing animated autobiography.
Lecture: Green Thinking; The Sustainable Lie by Dave Gill 06.12.2012
The sustainable lie
20% of the populations consuming 80% of available resources.
If it changes to 80% we face the prospect of an ecological disaster.
Designers
80% of the environmental impact is determined at the design stage
Every 3 min a new product launches
Ideas, images, symbols and form especially the $400 billion spent on advertising and marketing had their outcome on unsustainable consumption
Flog warnings
Is flying evil? Air travel creates 2-4% of global carbon dioxide emission. Yet the cement individual alone creates over 5% of global carbon dioxide emission
Cement plant and factories across the world are projected to churn out almost 5bn tones of carbon dioxide annually by 2050 20 times more than the government in the U.K.
Are we all guilty ?
4000 times in its own wight on your lap equals the amount of waste generated in the production of a single laptop.
Is ceramic mug, is it good or evil?
You have to use 1006 times instead of reusable and disposable cups on energy based evaluation.
Starbucks alone dispenses 2.3 bn paper cups a year in the USA.
Paper bag VS Plastic bags
4 times as much energy to manufacture 9 paper bags as a plastic bag. Paper bag manufacture uses no time as much as water as plastic.
So it's fabric bags than
131 the environment agency found that a reusable cloth would have to be taken out 131 times to reduce environment to impact.
Supreme creation such as Tesco, Sainsbury's,Co-op, Boots
It eve made the ' I'm not a plastic bag' designed by Anya
The company produces 25 millions a year.
Exxon mobil responsible for 146 m tons of CO2 per year which equal the annual emissions of the United Arab Emirates.
BP is twice as efficient
Designer have a key role
How things are sourced
The materials used
How they are constructed
How efficient the are to use
Materials
Paper, wood, glass
Paper
Makes up to %50 of our domestic waster. Every person in the UK uses upto two trees a year.
Glass
%62 of glass is recycled in Netherlands.( Only %13 in the UK ) 6 billion glass bottles are used in the UK a year
Plastic
Half of the plastic bottles we now put out for recycling are now sent to China for £50 a ton.
Metal
Currently only %50 of drink and pet food cans are recycled.
In 1990 McDonald bow to customer pressure and switched from plastics packaging to paper materials. But the plastic based box required.
30%less energy to produce
46% less atmospheric emissions
42% less water born waste
Green ethics is complex friendliness of materials is seldom a simple matter.
So invent: Do it ourselves a story: Killing germs
Reflective Journal of Lectures
During the first semester we had many lecturers giving several different lectures on different areas. Some of them were related to me some were not. However, I have came across very interesting subjects which got me thinking in different point of views.
To start with the lecture we had was on 4th September 2012 on Manifestos by Adam Coolee. Before I had this lecture I had never knew about them. We have learned about how different artists on different fields taught about their work. Especially I love the quote by William Morris; "How to divide adopt manifestos for today. He said that; Without hesitation that the purpose of applying art to articles of utility is: First to add beauty to the results of work man is the first thing which would otherwise be ugly secondly, all things you make is primarily ugly and through our process of interaction we can make them beautiful which means we have a much better world. And secondly to add pleasure to the work itself , which would otherwise be painful and disgustful." This quote made me always think about the work I am doing and also made me ask my self if I'm enjoying of what I am doing. In addition, I have started finding many different and joyful ways to do my work.
Secondly, we have been given the Lecture; Design Thinking by Marisse Mari on 11th October 2012. When I design and think of designing a piece of work I always start with Victor Papanek and the " Function Complex". After this lecture when I am designing I actually know in which order to start designing, using different design methods and it all makes sense. In my opinion designing should be in order such as ; Considering the function, audience; Who is it for? What is being communicated?,
Consider economic, cost effectiveness and manufacture with due regard to your client etc. It has got so many little but vital details that we have to consider each other in different aspects. And always remember what Victor Papanek quoted: 'We are all designers. All that we do, almost all of the time is design, for design is basic to all human activity'.
Thirdly, this lecture was on Innovation by Dan Barry. The first thing innovation reminds me of the coffee houses in London and the ideas was exchanged by intellectuals in 1500s. Also i was so ecstatic to learn about TED; is a nonprofit devoted to Ideas Worth Spreading. It started out (in 1984) as a conference bringing together people from three worlds: Technology, Entertainment, Design. Since then its scope has become ever broader. I visit the web page and read many articles oftenly.
The 4th lecture we had was on Designer & Ethics by Dave Gill on 25th October 2012. This was the one of the lectures that i was really interested in and taught that learned so many vital knowledge about how should i respect myself and to other with my ideas and the ethics i should be considering. The vital point of this lecture was Milton Glaser " 12 steps on the road to hell."
To continue with we had the lecture "Ethics" by Dr. Stuart Cunnigham on 8th November 2012. In this lecture we have given the example of a Pulitzer Award winning photo by Kevin Carter. With this photo you can think and go very deep down on ethics.
http://www.google.co.uk/imgres?um=1&hl=en&client=ubuntu&sa=N&tbo=d&channel=fs&biw=1680&bih=937&tbm=isch&tbnid=Odu0A-E2slDfvM:&imgrefurl=http://vsmeets.wordpress.com/2010/10/15/obsession-behind-the-lens/&docid=ZOtdeypY72_9pM&imgurl=http://vsmeets.files.wordpress.com/2010/10/kevin-carter-pulitzer-prize1.jpg&w=1024&h=683&ei=JvrvUJjnF-6a1AWO6IHYBw&zoom=1&iact=hc&vpx=967&vpy=324&dur=209&hovh=183&hovw=275&tx=135&ty=91&sig=117643251820379496031&page=1&tbnh=142&tbnw=214&start=0&ndsp=40&ved=1t:429,r:13,s:0,i:148
Although this piece of work makes me upset , it teaches me a lot. I thought this was the vital point of this lecture. So glad that I have learned about ethics.
The 5th lecture we had was 'Story Telling' by Dan Barry on 15.11.2012. Unfortunately i was unable to attend this lecture. However, i got the recordings for it. In my opinion, the breaking point of the lecture was 'The Whopper Virgins'. I absolutely loved the documentary the way it has been filmed, edited. I thought it made me excited because there were actually something related to filming as a visual in the lecture.
Following the 6th lecture was by three local mosaic artists on 22.11.2012. It was good to have some advice to how to break into industry. However, it would have been much more helpful if we had some photographers or filmmakers.
The 7th lecture we had was on 'Autobiographical Narrative' by Yvonne. We have been showed few different animations. The most memorable one for me was 'The Runt' by Andrea Hykade 200. The story of little bunny and the little boy made me cry. I thought it was amazing in every aspect.
And the last lecture of the semester was on 'Green thinking', 'The sustainable lie' by Dave Gill. This lecture definitely made me more aware and conscious about the way i travel, the bags i use for the shopping, the materials i use and etc. Some static facts we were told are very shocking. For example; Air travel creates 2-4% of global carbon dioxide emission. Yet the cement individual alone creates over 5% of global carbon dioxide emission. I am glad that we had this lecture so people would think more and be more aware.
All in all, some of the lectures we had i found them related to my course and beneficial. However, some of them i found little boring and unrelated to my subject. I hope the next lectures we will be having will be more interesting and teach us more about film makers, film making or photography.
To continue with we had the lecture "Ethics" by Dr. Stuart Cunnigham on 8th November 2012. In this lecture we have given the example of a Pulitzer Award winning photo by Kevin Carter. With this photo you can think and go very deep down on ethics.
Although this piece of work makes me upset , it teaches me a lot. I thought this was the vital point of this lecture. So glad that I have learned about ethics.
The 5th lecture we had was 'Story Telling' by Dan Barry on 15.11.2012. Unfortunately i was unable to attend this lecture. However, i got the recordings for it. In my opinion, the breaking point of the lecture was 'The Whopper Virgins'. I absolutely loved the documentary the way it has been filmed, edited. I thought it made me excited because there were actually something related to filming as a visual in the lecture.
Following the 6th lecture was by three local mosaic artists on 22.11.2012. It was good to have some advice to how to break into industry. However, it would have been much more helpful if we had some photographers or filmmakers.
The 7th lecture we had was on 'Autobiographical Narrative' by Yvonne. We have been showed few different animations. The most memorable one for me was 'The Runt' by Andrea Hykade 200. The story of little bunny and the little boy made me cry. I thought it was amazing in every aspect.
And the last lecture of the semester was on 'Green thinking', 'The sustainable lie' by Dave Gill. This lecture definitely made me more aware and conscious about the way i travel, the bags i use for the shopping, the materials i use and etc. Some static facts we were told are very shocking. For example; Air travel creates 2-4% of global carbon dioxide emission. Yet the cement individual alone creates over 5% of global carbon dioxide emission. I am glad that we had this lecture so people would think more and be more aware.
All in all, some of the lectures we had i found them related to my course and beneficial. However, some of them i found little boring and unrelated to my subject. I hope the next lectures we will be having will be more interesting and teach us more about film makers, film making or photography.
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